No Wave Surf Co.
Opportunity
More than ½ of all surf apparel is sold to non-surfers.
Insight
Young people love to wear surf apparel, even if they don’t surf. However, this also comes with a little self-consciousness.
Idea
Like any good idea, this one started as a joke. We decided to create the first surf apparel brand designed exclusively for non-surfers. This tongue-in-cheek brand allows those who are a little “more turf than surf” to feel good about wearing surf apparel.
And follow us on Instagram at @NoWaveSurf.
