McDonald’s Super Bowl
Problem
It’s the 50th anniversary of the world’s most famous burger and sales have been declining for many years. How do we remind America of its love for the iconic taste of the Big Mac and its special sauce?
Insight
As new burger franchises and trends crop up and steal market share, the one burger that people always come back to is the Big Mac.
Idea
Let’s celebrate 50 years together by renewing our vows with the Big Mac. We developed “Rekindle the Love” for TV, digital, and social, kicking it off with a spot in the Super Bowl.
Results
· The campaign was a tremendous success, leading to a reversal in sales, with the Big Mac outperforming expectations for the window.
